Web & Digital
Clarence
Financial services brand and website: In order to deliver Clarence with the business tools they required and to stand out from an already cluttered and often ‘unpleasant’ market, we needed to create a website with a fresh tone of voice, a caring and family feel, easy to use and above all expressing a respectful manner at all levels. This was achieved through its clean navigation with clear signposting of information, the introduction of specifically commissioned illustration and the use of a calm colour palette.
Tags: Consumer, Design & Brand, Research, Strategy, Web & Digital
