Web & Digital
Foreign & Commonwealth Office
The Foreign & Commonwealth Office talk the language of youth at www.gogapyear.com
With our expertise in the youth and travel sectors, the FCO approached us with an exciting brief – to build them a website that visually and verbally spoke the language of youth and appealed to the gap year market.
We created a stand-alone website, which deliberately broke the mould from the official restraints of most governmental websites. We used contemporary visual language and content tailored to meet the needs of young gap year travellers, before they go and whilst still travelling.
Given how internet savvy this audience is, the fact that the site is instantly updatable, globally accessible and receives many thousands of hits a month is testimony to the success of its functionality, navigation and interactivity.
Steve Jewitt-Fleet from the FCO commented, “Heard Creative are imaginative, quick to respond to changing demands and always produce a quality product. They have been a real asset to the Consular Communications Team and I’d sum them up by saying; show them a problem and they’ll see an opportunity, give them a challenge and they’ll always deliver”
The site was launched on BBC Breakfast News with great fanfare and is now accessed by travellers in over 50 countries.
