Design & Brand

The Body Shop

Body Shop appoints Heard Creative to revamp At Home brand

Case study: Customers were shunning the Body Shop’s At Home brand, citing its lack of appeal. Even Body Shop’s own consultants recognised that the brand had become tired and no longer reflected the personality to attract their core consumers.

Working closely with Anita Roddick, the UK and US marketing teams, Heard Creative was asked to come up with a visual strategy to revitalise the brand.

Photography was considered to be the most effective route to creating immediate impact and personality. Given the physical attributes of the products, the idea was to use larger than life images for the 40 plus individual brand stories for each of the major product lines.

The images were designed to create a younger, fresher look and feel – becoming the focus of the new 48 page catalogues, as well as sales presenters and eventually adapted for instore use. The new visual approach was successfully tested and rolled out across the UK and US.

Tags: , , ,