Design & Brand

STA Travel

STA Travel

Why STA Travel goes from strength to strength

Case study: As strategic brand and design partner to STA travel, Heard Creative have been instrumental in the turnover growth from £11 million to £190 million over the past 15 years.

Dawn Howell, Marketing Manager of STA Travel said – “Why do we love Heard Creative? What’s not to love? They work with infectious passion and enthusiasm. Their work is creative, effective and refreshing. They’ve grown up with our brand, and grown up with us. They really are the perfect extension of our marketing team.”

STA Travel has long been a great believer in the power of brand positioning and the need to gain and maintain its place as the market leader in a rapidly changing market – the youth travel sector. The task for Heard Creative was to help them win and then maintain this hard fought position.

We started with research and audits to give us feedback and insights from their customers and their own people. We then used this information to create a brand that is different – a brand that is fun yet informative, one with integrity and that really wants to be friendly, with not just its customers, but also trade partners and staff. Next, we brought these brand attributes to life for all areas of the business, and so we created:

… New Interior retail scheme for 65 branches and 2 flagship stores
… National advertising campaign – press and cinema
… Classified and recruitment campaign
… Brand images
… The award-winning STA Travel Guide
… Seasonal instore promotions annually
… Exhibitions for Consumer Travel shows and festivals and events
… Internal branding and communications

The results speak for themselves, and not only in financial results but also in external achievements – STA Travel have won many prestigious Cimtig and trade accolades, including the Guardian Travel Award and has been voted a ‘Cool Brand Leader’ for three years running.

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