Quick Brand Survey Results

We ran a fun & quick brand survey with business owners at a recent Business Link event. Here’s the results:

Apple, Coca Cola, BMW, Virgin & M&S head the list of favourite brands and Virgin Atlantic also tops the list of favourite travel brands, with British Airways a close second.

No surprises that customer service, innovation, image and quality are seen to be what successful brands get right. Interestingly, Facebook made an appearance with communication, community and connection being seen as key success factors.

When we asked who they would choose as the right celebrity to endorse their own brand, Richard Branson was first, followed by George Clooney. That’s not something you read often, Richard Branson FOLLOWED by George Clooney!

As a wee carrot to get involved, we offered a free Brand Pulse workshop. I’m delighted to announce the winner as Frances Wyatt from Spectra. Well done Frances and we look forward to meeting up with all your team.

Thanks to everyone else who participated.