A Brave New World for Marketers

We attended the CIM Future of Marketing breakfast briefing which started off reminding us that Druker said,
‘Business has only two basic functions: marketing and innovation’.
Hurrah, things are good for marketers right? Actually, not so, right now.
‘Only ten percent of the time in the boardroom is devoted to marketing and this could be [...]

June 3 2009 by James posted in Bright Ideas, News | No Comments »