Nitco Tiles, India: Concept and art direction for marble tile campaign – imagery and sub-branding for application to all external, digital and in-store media. Photography by Andres Reynaga.

Brand re-fresh and re-postioning for this distinctive and unique hybrid shoe brand. Redefinition of the brand’s market positioning – culminating in a collection of new brand images and messaging to run through all print, digital and campaign media.

Re-positioning and re-brand for this UK Broadcasting group: ABS is one of the largest independently owned playout and television facilities companies in Europe – managing the transmission and technical requirements for television channels around the globe. Heard created a new brand to reflect the company’s differentiation of experience, technical superiority and focus on end-to-end service.

A new way to meet, eat, work and be inspired – Central is a co-working space with a difference. Heard worked with founders James Layfield and Steve Pette to create the brand, positioning and launch collateral for the first of the group’s spaces on Bayley Street, W1. The new brand was designed to reflect the accessibility of the space and ethos of a business that is rapidly building an eclectic membership of interesting, passionate and driven people, who want to make the best of the business opportunities the world has to offer.

Collective Knowledge Shared: DLM are re-defining management education. Their team of world-class instructional designers and developers are taking digital learning to the next generation. Heard initially helped the board members define their strategy and brand definition, resulting in the creation of a new brand, positioning and launch applications for this market leading digital learning company. www.dlmplc.com

Brand re-fresh and re-postioning for this established men’s shoe brand. Heard worked with Front to redefine the brand’s market positioning – culminating in a collection of new brand images and messaging to run through all print, digital and campaign media.

Rebrand and re-postioning for this trade-focussed, high-end designer and manufacturer of exquisite hand-made shoes and accessories. Heard worked with designer Meher Kakalia to redefine the brand and clarify the brand’s unique story and market positioning. The Meher Kakalia retail website will launch in late spring 2012, enabling fans of the brand from around the world to buy directly for the first time. Watch this space. Photography by Andres Reynaga.

Heard designed and art-directed the latest edition of this highly respected and influential corporate publication for Development Securities PLC. Development Securities is a leading property developer and investor that creates maximum value for its shareholders through the management, financing and development of high-quality properties across the UK.

Heard has recently worked with midlands-based entrepreneur, Daljit Nakhwal to define a brand concept, strategy and definition for this exciting new leisure, entertainment and events venture. More to come soon.

A new brand has been created by Heard for the forthcoming launch of this online membership and events management software brand. More soon.