Tuesday night saw the first of a number of initiatives to help marketers with a very insightful and up-lifting talk from Google Creative Lab’s Stuart Smith at the Hospital Club. In summary – the future is bright, the future is Branded Utility!
Heard will host a highly insightful talk by Stuart Smith, Planning Director at Google Creative Lab, New York. The theme for the evening will be: Let’s do Something Useful for a change, focusing on ‘Branded Utility: The trend towards making marketing more useful.’ The event will take place on 17th March 2009 [...]
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