Body Shop appoints Heard Creative to revamp At Home brand
Case study: Customers were shunning the Body Shop’s At Home brand, citing its lack of appeal. Even Body Shop’s own consultants recognised that the brand had become tired and no longer reflected the personality to attract their core consumers.
Working closely with Anita Roddick, [...]
Borders strengthens high street position
Case study: Borders faced extremely fierce competition on the high street and this, coupled with the increasing popularity of on-line purchasing meant that they needed to create further stand-out.
Heard Creative was invited to strengthen all sales messages and window treatments to make a real impact on the high [...]
New stores launch campaign: How do you make a big song and dance to attract record crowds at two new BHS store openings? This was the task set by world famous retailer Philip Green for Heard Creative.
The answer was to create an integrated above and below-the-line campaign that would have dramatic impact [...]
Art direction brand photography: The Body Shop commissioned Heard to create 40 fresh Autumn / Winter brand images to coincide with the visual relaunch of the Body Shop at Home collateral. Shot in Norway, a different master image was created for each of the product ranges – from White Musk to Cranberry.
Lightbox switches to retail
Case study: After 2 years of market research and strategic advice from the !What if! Business Venture Team, renowned lighting wholesaler, Genesis 1:3 launched plans for a number of retail outlets across the country. The big idea was to become the Ikea, of lighting.
Heard Creative was appointed to work [...]
