<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Heard Creative &#187; Retail</title>
	<atom:link href="http://www.heardcreative.co.uk/tag/retail/feed" rel="self" type="application/rss+xml" />
	<link>http://www.heardcreative.co.uk</link>
	<description></description>
	<lastBuildDate>Wed, 02 May 2012 16:21:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Bambooa Shoes</title>
		<link>http://www.heardcreative.co.uk/work/bambooa-shoes-2</link>
		<comments>http://www.heardcreative.co.uk/work/bambooa-shoes-2#comments</comments>
		<pubDate>Sun, 08 Jan 2012 13:28:27 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=571</guid>
		<description><![CDATA[Brand re-fresh and re-postioning for this distinctive and unique hybrid shoe brand. Redefinition of the brand's market positioning - culminating in a collection of new brand images and messaging to run through all print, digital and campaign media.]]></description>
			<content:encoded><![CDATA[
<div id="imageHolder">
	
		
		<div>
								<img title="bambooa-case-study-3" alt="bambooa-case-study-3" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-3.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="bambooa-case-study-2" alt="bambooa-case-study-2" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-2.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="bambooa-case-study-4" alt="bambooa-case-study-4" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-4.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="bambooa-case-study-5" alt="bambooa-case-study-5" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-5.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="bambooa-case-study-6" alt="bambooa-case-study-6" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-6.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="bambooa-case-study-7" alt="bambooa-case-study-7" src="http://www.heardcreative.co.uk/wp-content/gallery/bambooa-case-study/bambooa-case-study-7.jpg" class="slidemaximage" />
						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work/bambooa-shoes-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Central</title>
		<link>http://www.heardcreative.co.uk/work/central</link>
		<comments>http://www.heardcreative.co.uk/work/central#comments</comments>
		<pubDate>Thu, 15 Dec 2011 12:15:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=37</guid>
		<description><![CDATA[A new way to meet, eat, work and be inspired - Central is a co-working space with a difference. Heard worked with founders James Layfield and Steve Pette to create the brand, positioning and launch collateral for the first of the group's spaces on Bayley Street, W1. The new brand was designed to reflect the accessibility of the space and ethos of a business that is rapidly building an eclectic membership of interesting, passionate and driven people, who want to make the best of the business opportunities the world has to offer.]]></description>
			<content:encoded><![CDATA[
<div id="imageHolder">
	
		
		<div>
								<img title="central-case-study-11" alt="central-case-study-11" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-11.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-8" alt="central-case-study-8" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-8.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-12" alt="central-case-study-12" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-12.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-3" alt="central-case-study-3" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-3.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-10" alt="central-case-study-10" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-10.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-14" alt="central-case-study-14" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-14.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-6" alt="central-case-study-6" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-6.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-7" alt="central-case-study-7" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-7.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-15" alt="central-case-study-15" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-15.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-1" alt="central-case-study-1" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-1.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-4" alt="central-case-study-4" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-4.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="central-case-study-9" alt="central-case-study-9" src="http://www.heardcreative.co.uk/wp-content/gallery/central-case-study/central-case-study-9.jpg" class="slidemaximage" />
						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work/central/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inghams</title>
		<link>http://www.heardcreative.co.uk/work-archived/inghams</link>
		<comments>http://www.heardcreative.co.uk/work-archived/inghams#comments</comments>
		<pubDate>Sat, 26 Nov 2011 12:14:04 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work Archived]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=643</guid>
		<description><![CDATA[Inghams broadens appeal to target younger market

Case study: After 75 years, Inghams the quintessential British ski brand, much-loved by customers and staff alike, and respected for the quality of product and its in-resort staff, has undergone a gentle but much needed face lift.

Heard Creative conducted workshops and focus groups amongst all 300 head office and resort staff to find out more about the real Inghams experience. 

An online survey was built and managed to collect research from customers and travel agents. Finally, focus groups were held with key customer segments up and down the country. After 7 months of research, Heard reported back to the board and key stakeholders on the key findings, understandings and recommendations.

A subsequent creative brief was compiled with clear objectives to rejuvenate the brand by expressing clearly the values and unique offer of Inghams and make it appeal to a younger market, without alienating the loyal customer base.

The project in detail and as delivered by Heard Creative

* · Internal research
* · Customer research
* · Marque re-design
* · Brand hierarchy resolution of the Inghams Group of companies
* · Business communications
* · Brochures
* · Ticketing and pre-travel comms
* · In resort branding and comms
* · Online positioning
* · Online and press advertising
* · Trade and exhibition design

Litsa Constantinou, CEO, Inghams Travel said “Heard Creative really took the time to fully understand our business and involve all the key stakeholders - responsive to our needs and often pushed our thinking beyond our comfort zone – just what we needed. The project has gone extremely well and our brand is now fully repositioned to take our business forward.”

]]></description>
			<content:encoded><![CDATA[
<div id="archiveHolder">
	
		
		<div class="archiveWork">
								<img title="1244802698_1_1_4_2_extra_images" alt="1244802698_1_1_4_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/inghams-case-study/1244802698_1_1_4_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="inghams-web-page-2012" alt="inghams-web-page-2012" src="http://www.heardcreative.co.uk/wp-content/gallery/inghams-case-study/inghams-web-page-2012.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802720_1_1_2_2_extra_images" alt="1244802720_1_1_2_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/inghams-case-study/1244802720_1_1_2_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="inghams-blue-border" alt="inghams-blue-border" src="http://www.heardcreative.co.uk/wp-content/gallery/inghams-case-study/inghams-blue-border.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<a href="http://www.heardcreative.co.uk/inghams-video"><img title="inghams-video" alt="inghams-video" src="http://www.heardcreative.co.uk/wp-content/gallery/inghams-case-study/inghams-video.jpg" /></a>						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work-archived/inghams/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meher Kakalia</title>
		<link>http://www.heardcreative.co.uk/work/meher-kakalia</link>
		<comments>http://www.heardcreative.co.uk/work/meher-kakalia#comments</comments>
		<pubDate>Mon, 21 Nov 2011 11:58:13 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=402</guid>
		<description><![CDATA[Rebrand and re-postioning for this trade-focussed, high-end designer and manufacturer of exquisite hand-made shoes and accessories. Heard worked with designer Meher Kakalia to redefine the brand and clarify the brand's unique story and market positioning. The Meher Kakalia retail website will launch in late spring 2012, enabling fans of the brand from around the world to buy directly for the first time. Watch this space. Photography by <a href="http://www.reynaga.co.uk/" target="_bank">Andres Reynaga</a>.]]></description>
			<content:encoded><![CDATA[
<div id="imageHolder">
	
		
		<div>
								<img title="meher-case-study-2" alt="meher-case-study-2" src="http://www.heardcreative.co.uk/wp-content/gallery/meher-kakalia-case-study/meher-case-study-2.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="meher-case-study-8" alt="meher-case-study-8" src="http://www.heardcreative.co.uk/wp-content/gallery/meher-kakalia-case-study/meher-case-study-8.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="meher-case-study-9" alt="meher-case-study-9" src="http://www.heardcreative.co.uk/wp-content/gallery/meher-kakalia-case-study/meher-case-study-9.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="meher-case-study-6" alt="meher-case-study-6" src="http://www.heardcreative.co.uk/wp-content/gallery/meher-kakalia-case-study/meher-case-study-6.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="meher-case-study-12" alt="meher-case-study-12" src="http://www.heardcreative.co.uk/wp-content/gallery/meher-kakalia-case-study/meher-case-study-12.jpg" class="slidemaximage" />
						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work/meher-kakalia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nitco Tiles</title>
		<link>http://www.heardcreative.co.uk/work/nitco-tiles</link>
		<comments>http://www.heardcreative.co.uk/work/nitco-tiles#comments</comments>
		<pubDate>Sun, 20 Nov 2011 17:09:03 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=278</guid>
		<description><![CDATA[Nitco Tiles, India: Concept and art direction for marble tile campaign - imagery and sub-branding for application to all external, digital and in-store media. Photography by Andres Reynaga.]]></description>
			<content:encoded><![CDATA[
<div id="imageHolder">
	
		
		<div>
								<img title="nitco-case-study-7" alt="nitco-case-study-7" src="http://www.heardcreative.co.uk/wp-content/gallery/nitco-case-study/nitco-case-study-7.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="nitco-case-study-4" alt="nitco-case-study-4" src="http://www.heardcreative.co.uk/wp-content/gallery/nitco-case-study/nitco-case-study-4.jpg" class="slidemaximage" />
						</div>
	
		
 		
		<div>
								<img title="nitco-case-study-5" alt="nitco-case-study-5" src="http://www.heardcreative.co.uk/wp-content/gallery/nitco-case-study/nitco-case-study-5.jpg" class="slidemaximage" />
						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work/nitco-tiles/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STA Travel</title>
		<link>http://www.heardcreative.co.uk/work-archived/sta-travel</link>
		<comments>http://www.heardcreative.co.uk/work-archived/sta-travel#comments</comments>
		<pubDate>Mon, 14 Nov 2011 17:36:20 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work Archived]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=621</guid>
		<description><![CDATA[STA Travel - from strength to strength: As strategic brand and design partner to STA Travel, Heard Creative were instrumental in the turnover growth from £11 million to £190 million over a 15 year period.

The role included many reponsibilities, including:
… New Interior retail scheme for 65 branches and 2 flagship stores
… National advertising campaign – press and cinema
… Art direction and brand images
… The award-winning STA Travel Guide
… Seasonal instore promotions
… Exhibitions for Consumer Travel shows and festivals and events
… Internal branding and communications

During this period, STA Travel won many prestigious CIMTIG and trade accolades, including the Guardian Travel Award and was voted a ‘Cool Brand Leader’ for three years running.]]></description>
			<content:encoded><![CDATA[
<div id="archiveHolder">
	
		
		<div class="archiveWork">
								<img title="sta-travel-case-study-7" alt="sta-travel-case-study-7" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-7.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-4" alt="sta-travel-case-study-4" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-4.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-6" alt="sta-travel-case-study-6" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-6.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-8" alt="sta-travel-case-study-8" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-8.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-9" alt="sta-travel-case-study-9" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-9.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-3" alt="sta-travel-case-study-3" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-3.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="sta-travel-case-study-5" alt="sta-travel-case-study-5" src="http://www.heardcreative.co.uk/wp-content/gallery/sta-travel-new/sta-travel-case-study-5.jpg" />						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work-archived/sta-travel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Body Shop At Home</title>
		<link>http://www.heardcreative.co.uk/work-archived/the-body-shop</link>
		<comments>http://www.heardcreative.co.uk/work-archived/the-body-shop#comments</comments>
		<pubDate>Tue, 18 Oct 2011 15:24:08 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Work Archived]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.heardcreative.co.uk/?p=375</guid>
		<description><![CDATA[Body Shop appointed Heard Creative to revamp their 'At Home' brand

Case study: Customers were shunning the Body Shop’s At Home brand, citing its lack of appeal. Even Body Shop’s own consultants recognised that the brand had become tired and no longer reflected the personality to attract their core consumers.

Working closely with Anita Roddick, the UK and US marketing teams, Heard Creative was asked to come up with a visual strategy to revitalise the brand and to create a younger, fresher look and feel.

Photography was commissioned and art-directed to create 40 individual brand stories for each of the major product lines.

The images formed the focus for the new 48 page catalogues and were applied to window and in-store communications across the UK and USA.]]></description>
			<content:encoded><![CDATA[
<div id="archiveHolder">
	
		
		<div class="archiveWork">
								<img title="1244802438_3_1_1_3_image-top" alt="1244802438_3_1_1_3_image-top" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802438_3_1_1_3_image-top.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802484_1_1_6_2_extra_images" alt="1244802484_1_1_6_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802484_1_1_6_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802499_1_1_5_2_extra_images" alt="1244802499_1_1_5_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802499_1_1_5_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802511_1_1_4_2_extra_images" alt="1244802511_1_1_4_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802511_1_1_4_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802526_1_1_3_2_extra_images" alt="1244802526_1_1_3_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802526_1_1_3_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244802537_1_1_2_2_extra_images" alt="1244802537_1_1_2_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244802537_1_1_2_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244807174_1_1_1_2_extra_images" alt="1244807174_1_1_1_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244807174_1_1_1_2_extra_images.jpg" />						</div>
	
		
 		
		<div class="archiveWork">
								<img title="1244807207_1_1_2_2_extra_images" alt="1244807207_1_1_2_2_extra_images" src="http://www.heardcreative.co.uk/wp-content/gallery/the-body-shop-case-study/1244807207_1_1_2_2_extra_images.jpg" />						</div>
	
		
 	</div>


]]></content:encoded>
			<wfw:commentRss>http://www.heardcreative.co.uk/work-archived/the-body-shop/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

