What’s the key to brand survival? Open dialogue, even with your critics? On Tuesday evening we hosted the second in our series of thought-provoking brand talks at the Hospital Club.
Entitled Loosen Up, this hot topic focused on how consumer interaction with brands and organisations is rapidly changing the way brand owners and [...]
The talk will take place on Tuesday 29th September from 7.30 to 9pm. Welcome drinks are from 7pm at the Forest Room, The Hospital Club, Endell Street, WC2. If you are a brand guardian or marketer and would like to attend, please contact: gillian@heardcreative.co.uk 020 7720 4049.
Martin Thomas has led award-winning media, [...]
It’s not for a good while, but we spotted this event on May 19 2010 at London Business Forum.
Peter Fisk, author of Marketing Genius and founder of The Genius Works will present case studies of outstanding marketing organisations including P&G, GE, Disney, Nike, Visa, Google. No one person is the leading marketer [...]
We attended the CIM Future of Marketing breakfast briefing which started off reminding us that Druker said,
‘Business has only two basic functions: marketing and innovation’.
Hurrah, things are good for marketers right? Actually, not so, right now.
‘Only ten percent of the time in the boardroom is devoted to marketing and this could be [...]
For every travel quote in 2009, customers are checking out an average of 7 different companies – this compares to only 3 this time last year. Brands are having to work harder than ever online and the quality of the user interface and user experience are making the real difference between sale [...]
Last week we attended Internetworld at Earls Court. As well as the hundreds of exhibitors, there were fantastic seminars running throughout the day – and we managed to squeeze ourselves in to 9 of them. One of the key elements throughout the keynote talks was the future of brand in a digital [...]
Tuesday night saw the first of a number of initiatives to help marketers with a very insightful and up-lifting talk from Google Creative Lab’s Stuart Smith at the Hospital Club. In summary – the future is bright, the future is Branded Utility!
Heard will host a highly insightful talk by Stuart Smith, Planning Director at Google Creative Lab, New York. The theme for the evening will be: Let’s do Something Useful for a change, focusing on ‘Branded Utility: The trend towards making marketing more useful.’ The event will take place on 17th March 2009 [...]
