The Foreign & Commonwealth Office talk the language of youth at www.gogapyear.com

Withexpertise in the youth and travel sectors, the FCO approached Heard with an exciting brief – to build them a website that visually and verbally spoke the language of youth and appealed to the gap year market.

A stand-alone website was created, which deliberately broke the mould from the official restraints of most governmental websites. Contemporary visual language was used and content tailored to meet the needs of young gap year travellers, before they go and whilst still travelling.

Steve Jewitt-Fleet from the FCO commented, “Heard was imaginative, quick to respond to changing demands and produced a quality product – a real asset to the Consular Communications Team”.

The site was launched on BBC Breakfast News with great fanfare and is now accessed by travellers in over 50 countries.