STA Travel – from strength to strength: As strategic brand and design partner to STA Travel, Heard Creative were instrumental in the turnover growth from £11 million to £190 million over a 15 year period.

The role included many reponsibilities, including:
… New Interior retail scheme for 65 branches and 2 flagship stores
… National advertising campaign – press and cinema
… Art direction and brand images
… The award-winning STA Travel Guide
… Seasonal instore promotions
… Exhibitions for Consumer Travel shows and festivals and events
… Internal branding and communications

During this period, STA Travel won many prestigious CIMTIG and trade accolades, including the Guardian Travel Award and was voted a ‘Cool Brand Leader’ for three years running.