Body Shop appointed Heard Creative to revamp their ‘At Home’ brand

Case study: Customers were shunning the Body Shop’s At Home brand, citing its lack of appeal. Even Body Shop’s own consultants recognised that the brand had become tired and no longer reflected the personality to attract their core consumers.

Working closely with Anita Roddick, the UK and US marketing teams, Heard Creative was asked to come up with a visual strategy to revitalise the brand and to create a younger, fresher look and feel.

Photography was commissioned and art-directed to create 40 individual brand stories for each of the major product lines.

The images formed the focus for the new 48 page catalogues and were applied to window and in-store communications across the UK and USA.